Product Leader · Stockholm

Direction, when it matters most.

Scaling digital product organisations from vision to measurable impact and high-performing teams.

Natalie Westerdahl, Product Leader and Digital Advisor based in Stockholm
OKQ8 Agronod Scandinavian Airlines Scandic Hotels Carglass My Telescope Svensk Fastighetsförmedling Hertz Trygg-Hansa Swappie IKEA Ericsson Söderberg & Partners OKQ8 Agronod Scandinavian Airlines Scandic Hotels Carglass My Telescope Svensk Fastighetsförmedling Hertz Trygg-Hansa Swappie IKEA Ericsson Söderberg & Partners

About

Where product, people and business need to move in the same direction.

I'm an independent product leader specialised in developing complex product organisations across SaaS, enterprise, and consumer, combining strategic product thinking with growth ownership and hands-on team leadership.

I work at the intersection of business and technology: developing product organisations and teams, setting clear visions and creating the conditions for teams to move fast and deliver quality. My approach is rooted in data, customer insight, and a bias for action, with the ability to shift both mindset and habits where it matters.

I strive for collaborations that feel like true partnerships, where ownership is shared, progress is real, and the work creates lasting value.

Selected client work

SaaS · Climate Tech · Product Leadership

Scaling a climate data platform from MVP to 4,000+ users

Responsible for product vision, roadmap, business model, profit and reporting. Led a team spanning senior sustainability experts, data, design, and development, delivering commercial growth in banking, finance, and food industry.

4,000+Users scaled from MVP in 12 months

Enterprise · Digital Transformation

Transformed customer service from manual to digital self-service, during the longest pilot strike in SAS history

Set the product vision and led a cross-functional team through a full overhaul of digital customer service. New ways of working, new product model, measurably less pressure on agents.

6Month end-to-end product transformation

Consumer Digital · Nordics · Interim Management

Led the Nordic digital organisation and online customer experience

Responsible for web, apps, and digital experience across the Nordics. Built and led a full-stack team, recruited product ownership, and delivered a +10% conversion uplift through structured CRO and new ways of working.

+10%Digital conversion uplift via CRO & A/B testing

Growth · E-commerce · Market Expansion

Launched a scale-up in a new market, +200% conversions in six months

Built the go-to-market from scratch with a data-driven strategy across paid, owned, and earned channels. In six months: conversions up 200%, cost per acquisition down 75%.

+200%Conversion growth · −75% CPA in 6 months

Client quotes

"
Executing projects in big and complex organizations is difficult but Natalie makes it easy. She is exceptional in adapting and traversing between different stakeholders getting actual results. A brilliant and loveable colleague. Extremely professional and organized, she makes a difference wherever she sets her foot.

Viktor Nilsson

Tech Lead
Scandinavian Airlines

"
Finding great people to work with on a temporary basis is tough, especially those who can quickly grasp the problem and start delivering right away. That's Natalie. She just gets it and runs with it.

Rodrigo Pozo Graviz

CEO
My Telescope

"
Highly competent across the whole customer journey. Will always deliver the highest quality and solves whatever problems arise with speed and consideration. A master organizer and doer, a joy to work with and a gem asset for any team!

Christina Enell

Nordic Digital Manager
Carglass

Ready to grow together?

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