Explore The Growth Sprint and rediscover confidence in your digital sales and customer experience
The Growth Sprint is a systematic process for answering critical business questions through design, prototyping, and testing ideas. Helping your organization to level up from ad hoc experiments to sustainable growth based on your customer's experience, your product, and the organization's strengths & needs.
Often there are several languages in organizations and teams, the language of the customer (needs, goals, experiences, delight), the language of the business (vision, differentiation, revenue, growth) and the language of the product/service.
The Growth Sprint is a practical mashup between the two processes of growth hacking and design sprints, supporting various languages in organizations.
During an intensive, 4-weeks period of workshops and practical work we will together:
1) Discover your prioritized need and focus area (acquisition, activation, or retention), and combine it with setting up a clear business goal, via methods that bring stakeholders and teams together.
2) Define the most valuable gaps in the customer journey via customer insights from qualitative and quantitative data.
3) Develop insights-driven hypotheses supporting your goal and your growth opportunities.
4) Growth backlog set up. Establishment of ways of working for the teams.
Sign up for The Growth Sprint and I'll contact you for a first planning session.
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What can this add to my business?
One goal and a plan to measure your success across all teams
A holistic view of your customer's problems and opportunities
A growth backlog armed with the right methods to push forward positive effects for your business and customers
What kind of data will we use?
What defines valuable data depends on what data we collect, and the quality of the data sources. Following is examples of the most common data sources;
Quantitative behavioral data from tech tools and surveys
Qualitative interviews with customers and stakeholders
External monitoring, opinion leaders, influencers & experts
Industry benchmarks and product usage data