Driving growth for Nordic organization in Vehicle Equipment Industry
Nordic Digital Interim Manager, Product Owner, Tech & Growth Lead. Define and implementation of a growth framework and backlog for a Nordic digital organization. The work consisted of compiling business goals, product, and service values, and running A/B testing and experiments. Web Product owner leading development, UX, and, design teams in tight collaboration with management, stakeholder etc.
Growth Hacker at one of the fastest-growing e-com startups in Europe
Growth hacker for one of Finlands most fast-paced start-ups within refurbished phones. Focus on growth in the Swedish market via paid marketing channels: SEM, Social, Display/Video, SEO, CRO, Influencer marketing etc. Maintain the entire communication for the Swedish market with performance-based acquisition goals.
Strategic Advisor & Project Lead, Nordic Finance Company
Developed the structure and lead teams of +20 experts in +25 projects in the Nordics. Projects from marketing automation, paid, owned and rebranding, content etc.
Strategist at one of world's biggest furniture e-coms
Identified use cases for clients' online customer journeys. Implementation of the use cases in a Customer Data Platform (Tealium AudienceStream CDP). Example of use cases: seamless cross-device (desktop and mobile) abandoned cart email, real-time live notifications for cross and up-selling, fast track login and personalised product pages etc.