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I collaborate with companies, ready to transform their digital products to drive growth.
"Executing projects in big and complex organizations is difficult but Natalie makes it easy. She is exceptional in adapting and traversing between different stakeholders getting actual results. A brilliant and loveable colleague. Extremely professional and organized she makes a difference wherever she sets her foot."
VIKTOR NILSSON | TECH LEAD | SAS, SCANDINAVIAN AIRLINES
"Highly competent across the whole customer journey. Will always deliver the highest quality and solves whatever problems arise with speed and consideration. A master organizer and doer. Natalie is a joy to work with and a gem asset for any team!"
CHRISTINA ENELL | NORDIC DIGITAL MANAGER | BELRON, CARGLASS
DIGITAL DEVELOPMENT | SAAS
Scaling an climate calculation SaaS product from MVP to Beta with 4,000 users during 12 months
Strategically led and execute on the go to market for a climate calculation tool for measure carbon footprint in agriculture.
Taking the product from an MVP with 10 testing users to a Beta version with 4,000 users and 10 paying customers in finance, banking, insurance and, food producer companies.
During 12 months, developed the product roadmap, led the product development, user onboarding, and client onboarding, client relations ensuring high data quality and optimal user experience in climate reporting.
CUSTOMER EXPERIENCE | TRAVEL INDUSTRY
Transforming customer service, to an interactive online-problem-solving user flow during 6 months
During the longest pilot strike in a Scandinavian Airlines company's history, I strategically established the product vision and future of the client's digital customer service. Set the vision and roadmap for sustainable and high-quality development of digital solutions to enhance user experience. Initiated quantitative web testing based on hypothesis-testing principles.
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Managing the Customer Service website, sales information site for vendors, and chatbot with a team of frontend developers, UX/UI designers, and a tech lead. Close collaboration with the IT, process owners, and stakeholders.
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I also refined the governance model for frontend and Salesforce teams to enhance stakeholder support and foster effective collaboration between tech and business teams.
E-COMMERCE | RETAIL
Conversion growth +200% and CPA -75% for one of Finland's fastest-growing e-commerce startups in Europe during 6 months
Go to market, scaling and growth for a Finnish e-commerce in the Swedish market. Together with founders create a plan to enter the new market, with a data-driven foundation. Activation of a expert team in order to execute on the performance-based strategy. Focused on growth hacking methods via online media, SEM, Social media, and influencer marketing.
Setting new processes for new market features for e-commerce and email marketing. Responsible for all activations in paid, owned, and earned marketing channels for the Swedish market with excellent results.
During 6-month the cost per acquisition decreased by -75% and conversions increased by +200%.
DIGITAL MARKETING | FINANCE
Established and activated a team performing 25+ lead generation projects across the Nordics during 12 months
Successfully led the procurement process to consolidate the client’s operations from five separate agencies into a single full-service delivery team.
Established a new team of 20 consultants and managed 25+ lead generation-oriented projects across the Nordics, high performance campaigns to marketing team, tone of voice-project for the CEO, marketing automation for digital sales, and web development for all Nordic websites.
Managing agency deliverances, and consulting as an advisor for marketing leaders, in how to drive digital marketing strategies in the finance industry. A part of a larger scoped rebranding project for new company acquisition in the Nordics and led Nordic Marketing Directors through a successful web migration, receiving excellent feedback.